If you’ve been part of the WordPress community for a while, you’ve probably noticed how November suddenly becomes the busiest shopping season of the year.
Everywhere you look – from hosting providers to theme developers – there are “Black Friday” & “Cyber Monday” banners promising huge discounts.
But what exactly is Black Friday and Cyber Monday, and why should WordPress users care about it?
Let’s break it down.
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What Is Black Friday?
Black Friday started in the United States as the day after Thanksgiving – a time when retailers offered big discounts to mark the start of the holiday shopping season.
Over the years, it has grown into a global eCommerce event, with businesses of all kinds offering promotions, flash sales, and limited-time deals.
For WordPress users, Black Friday isn’t about TVs or gadgets. It’s about saving on digital tools – hosting, themes, plugins, and software that power your websites.
Simply put, if you’re running a WordPress site (or planning to), this is the best time of the year to upgrade or invest in the tools that help your business grow.
Why Black Friday Matters for WordPress Users
Every year, top WordPress companies offer some of their biggest discounts during Black Friday and Cyber Monday. This means you can:
- Save on essential tools – premium themes, SEO plugins, and builder add-ons often go for 40–70% off.
- Get lifetime licenses – many vendors offer one-time payment deals you won’t see again.
- Upgrade hosting affordably – managed WordPress hosts like SiteGround, Hostinger, and WPX often slash prices.
- Try premium tools safely – since the entry cost is lower, you can experiment with new plugins or services.
- Equip your agency or freelance stack – if you build websites for clients, this is the best time to expand your toolkit.
Black Friday is not just about discounts – it’s a strategic investment period for anyone serious about growing their WordPress business.
Typical WordPress Categories on Sale
Here’s what usually gets discounted during the Black Friday season:
- WordPress Hosting
Managed and shared hosting providers often announce 60–80% off deals. It’s the right time to migrate to a faster host or renew your plan. - Themes & Page Builders
Premium theme developers and page builders (like Elementor, Bricks, and Divi) run attractive sales and lifetime bundles. - Plugins & Add-ons
Expect major discounts on SEO tools, performance optimizers, forms, security plugins, membership and eCommerce extensions. - WooCommerce Tools
Many WooCommerce extension creators launch store-wide deals to help online shops prepare for the holiday traffic. - Marketing & SaaS Integrations
Email marketing platforms, analytics tools, and automation services that integrate with WordPress often run their own Black Friday sales.
When Does Black Friday 2025 Start?
In 2025, Black Friday falls on November 28, followed by Cyber Monday on December 1.
However, most WordPress product companies start offering deals a week or two earlier, often labeling them as “Early Black Friday” or “Pre-Cyber Week” discounts. Some even extend the sale for the entire month of November.
So if you’re planning to grab a deal, don’t wait until the last minute – many of the best offers go live early and end fast.
How to Prepare for Black Friday as a WordPress User
Here’s a simple plan to get the most out of the sale period:
- List what you actually need
Don’t buy everything just because it’s discounted. Make a list of plugins, tools, or themes you already use or want to upgrade. - Set a budget
It’s easy to overspend during sales. Decide how much you’re comfortable investing and stick to it. - Compare prices
Check historical prices or official websites to confirm the discount is genuine. - Watch for lifetime deals
These are rare opportunities to pay once and use a product forever – perfect for agencies and developers. - Back up your site before upgrading
If you’re switching hosts or major plugins, always back up your website first. - Stay subscribed to vendor newsletters
Most companies announce their best deals via email before publishing them on their site.
Common Mistakes to Avoid
- Buying tools you don’t need. A good deal isn’t useful if you never use the product.
- Ignoring license renewals. Some deals apply only to the first year – check renewal costs.
- Missing out on timing. Many sales end exactly at midnight or have limited stock for lifetime offers.
- Skipping the small print. Always check refund policies and license terms.
Beyond Discounts: Why This Season Is Valuable
Even if you don’t buy anything, Black Friday is a great time to discover new tools in the WordPress space. Developers use this period to launch new products, offer bundles, and introduce updates to attract users.
It’s also when communities become more active – newsletters, YouTube channels, and Facebook groups fill up with comparisons, reviews, and genuine user feedback. That makes it a good moment to research tools you’ve been considering.
Final Thoughts
Black Friday has evolved from a shopping day into a month-long opportunity for WordPress users to upgrade their websites and workflows. Whether you’re a blogger, freelancer, or agency owner, it’s worth taking advantage of the discounts – but even more importantly, use this time to plan strategically for the year ahead.
If you prepare in advance, you can save significantly on products you already rely on – and maybe find new tools that take your WordPress projects to the next level.